The Best Selling Men’s Colognes (2023)

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The men’s cologne market is full of great options and diverse fragrance notes, but year after year, season after season, a few of them reign supreme. If you’re looking for the top colognes that will dominate 2023, start with this list of the best selling men’s colognes. 

What Makes a Great Cologne?

While what makes a great cologne may be different from what makes a great cologne for you, in general it comes down to the following:

  • Scent Blending. Of course, the most important part of a cologne is how it smells. The best fragrances are expertly blended to form an alluring olfactory experience. This means no notes that are off-putting or stand out too much; rather, the notes should work in unison, creating a harmonious blend. 
  • Longevity. A great cologne will get you through a whole day of wear, so look for colognes with impressive longevity. Unless that’s not the effect you’re hoping for, of course! Keep in mind that higher concentrations of perfume will last longer. 
  • Sillage. Sillage is not about longevity, but about scent trail. This means how far the cologne projects and how wide a radius it casts when you enter a room. The best colognes have an impressive scent trail without being overpowering or giving someone in the office next door a headache. 
  • The Ingredients. There’s no avoiding synthetic scents or alcohol when it comes to colognes – they’re essential to perfumes – but some boast better or more carefully sourced ingredients than others: Sicilian bergamot, for example, or hard-to-come-by spices from the Far East that take a fragrance to the next level. 

How to Find the Best Cologne for You

When shopping for colognes, follow these tips to find your signature scent: 

  • Shop Around. Don’t just settle for the first cologne that strikes your fancy or the one that has graced your dresser since high school. Start with the classics and sample a number to find the cologne that suits you best. You’ll be glad you didn’t rush the process once you find it 
  • Figure Out What You Like. Are you drawn to woody notes or do you find aquatic accords more exciting? Are you open to floral scents that aren’t traditionally “masculine,” or do you want to stick to tobacco and leather? Figure out what scent families you enjoy the most in order to narrow down the pool. 
  • Make Sure It Fits Your Needs. As much as you may love a warm, spicy fragrance, if you live at the beach, where it’s always warm and usually sunny, that may not be the best fit for you. If you wear cologne to work, don’t choose one that’s so sensual it will make your coworkers uncomfortable. Whatever your needs are, make sure the cologne fits them before you invest in it. Alternatively, get several colognes that work for different occasions: one for work, one for date night, one for summer and one for winter. 
  • Try It Out. Reading about fragrance notes is great, but it won’t let you know how a cologne will smell on your skin. Because your pheromones play a role in how a scent presents on your skin, make sure to sample colognes before you choose one to make sure it fits you.

1. Blu Atlas Atlantis

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Since its release, Blu Atlas Atlantis has exploded in popularity, thanks to a carefully blended and enticing scent that puts this fragrance on the same level as designer favorites. Men are drawn to the intoxicating scent that inspires their inner adventurer, expanding their horizons to reveal infinite opportunities. 

To create this effect, Blu Atlas Atlantis relies on a combination of zesty, sweet and sensual notes that bring to mind the magical island of Bali and all the mysteries its coastal jungle conceals. The top notes of bergamot, lemon and blackcurrant immediately pique your interest; then a heart of lavender, clary sage, peach and apricot wins you over. Arguably the most compelling part of this cologne is the base, which smolders thanks to a combination of musk, ambrette seed, oakmoss and tender orris. This is an unforgettable scent, and one of the best selling men’s colognes you don’t want to miss out on. 

2. Gucci Guilty

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Gucci’s reputation is one of undeniable style and luxury, which is exactly what you can expect from Gucci Guilty. This fragrance was launched in 2020 and provides a warm and spicy accord, along with unexpected floral notes that make for an intense aromatic journey. 

When you first spray Gucci Guilty, you’re greeted by lavender and amalfi lemon, which feel bright and fresh. They dry down to reveal enticing orange blossom, followed by cedar, patchouli and vanilla at the base. The cologne and its feminine counterpart are some of the brand’s best-selling fragrances, so get them while you can! 

3. Bleu de Chanel

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Bleu de Chanel is a modern classic, so beloved by men that it has inspired dozens of spinoffs. The original still provides the best experience, however, with a woody fragrance that’s multi-dimensional and has the power to enhance any experience. Think of this as the black blazer of colognes: It pairs well with both jeans and slacks, and elevates any important moment. 

The top acts like a shot of energy, waking you up with citrus, mint and pink pepper. Then the heart unfolds, leaving you with a lasting impression of ginger, nutmeg, jasmine and Iso E Super. The base of the fragrance lasts all day, providing a whiff of incense, patchouli, woods and musk. 

4. Tom Ford Oud Wood

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Although you’ll pay a pretty penny to own a Tom Ford cologne, the fragrance will pay for itself thanks to the top quality and distinctive scent blends that make Oud Wood a favorite. This cologne is part of the Private Blend collection, which features a number of scents in their signature small bottles that can be worn either alone or in combination with others. 

If you like woody fragrances, you’ll love this version from Tom Ford. Top notes of rosewood, cardamom and pepper settle in and reveal a heart of oud, sandalwood and vetiver. Tonka bean, vanilla and amber emerge at the base. It’s warm and sumptuous, with strong projection and longevity that will allow you to carry the scent with you all day long. 

5. YSL La Nuit de l’Homme

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YSL’s La Nuit de l’Homme is an upscale, polished fragrance that combines fresh notes with spices for an unexpected charm. This scent has been a best-selling men’s cologne since its release in 2009, and its sophisticated reputation remains strong more than a decade later. 

The top note of cardamom sparks intrigue, and the middle notes tickle your fancy with bergamot, cedar and lavender. The base of vetiver and caraway creates a strong and elegant finish. This is a great work fragrance, and one that’s best worn in autumn or winter. 

6. Hermès Terre d’Hermès

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While there is an element to this fragrance that is old-school, Terre D’Hermès remains a favorite among modern men, and has solidified its place in the cologne world. Typical of the brand’s fragrances, this cologne starts off with a hit of citrus, and dries down to a woody base. Make this your go-to if you’re hoping to smell distinguished and get an edge over the competition. Best paired with a work event!

7. Maison Margiela Jazz Club

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You may have heard of Maison Margiela’s Replica line, with fragrances that represent specific moments, experiences or settings. Jazz Club is a cologne that brings you all the sensuality, joy and laid-back fun that comes from a night at a Brooklyn jazz club. 

To deliver this experience aromatically, the brand has blended tobacco notes with sweet and alcohol-based notes. Pink pepper, neroli and lemon stun at the top, then rum, vetiver and clary sage take you for a spin on the dance floor. The base of tobacco leaf, vanilla bean and rich styrax is like a jazz solo that carries on and on, wafting through the evening. This hit cologne is all the ambience you need for a wonderful date night! 

8. Viktor & Rolf Spicebomb

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This cologne is an explosion of dazzling spice, and can come on too strong if you go overboard on application. Apply conservatively and enjoy diffused spice, citrus and wood notes over a long period of time. This standout fragrance is as sexy as can be, so maybe reach for it before a date, not a meeting. 

The top notes of bergamot, grapefruit, pink pepper and elemi melt into cinnamon, saffron and smoky paprika, followed by tobacco, leather and vetiver for a classically masculine finish. This chart-topping cologne has remained a favorite for years, and with its timeless blend of intoxicating spice notes, we think it’s here to stay. 

9. Burberry for Men

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Burberry is a brand that personifies class, as does Burberry for Men. The aromatic fragrance is clean, sophisticated and glamorous, and pairs well with transitioning seasons and moody weather. This fragrance has been a favorite since 1995, outlasting many others of its generation. 

At the top you can expect a vibrant mix of bergamot, lavender, mint and thyme. Then, sandalwood, jasmine, cedar, oakmoss and geranium form a sturdy heart. Musk, vanilla and amber warm up the base to keep you cozy during those chilly spring nights. A wonderful choice for any gentleman. 

10. Creed Aventus

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Even though Creed Aventus was launched in 2010, by this point it has achieved classic status. This is Creed’s best-selling fragrance, and is one of the most popular colognes in the world thanks to its addictive and unique scent that cannot be ignored. The fragrance honors the most famous world leaders, encapsulating unyielding strength without turning anyone off. 

The top is fruity, delicious and unexpected, giving you a dose of pineapple, bergamot, black currant and apple. In the middle you’ll find birch, patchouli, rose and Moroccan jasmine for a sensual effect that acts like gravity, pulling everyone around you closer. The base resounds with musk, oakmoss, ambergris and vanilla for a rich finish. 

11. Dior Sauvage

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Dior Sauvage has remained one of the most popular colognes on the market since its release in 2015. What makes this fragrance special is its compelling combination of spice notes and floral-woody aromas that work in harmony to boost your confidence and help you stand out from a crowd. 

On the top you’ll smell Calabrian bergamot and pepper; in the heart you’ll find two more types of pepper (Szechuan and pink), along with lavender, vetiver, patchouli, geranium and zesty elemi. The base gives you lasting notes of ambroxan, cedar and labdanum. 

12. Ralph Lauren’s Polo Earth

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You’ve probably heard of Ralph Lauren Polo, the older cousin of this eco-friendly cologne. Unlike Polo, Polo Earth is made with ingredients from 97% natural origins. There is even plant-based alcohol in this fragrance, and it contains no scents that came from animals. It was designed to appeal to all genders, but we think it’s a star on the men’s cologne scene. 

The top notes combine the best of sweet and sour citrus, along with spicy mint. The middle of the fragrance features sweet orange blossom, exotic ylang-ylang, rose, sage, lavender and geranium. After a few hours, the heart dries down to let the base of cedar, musk and vetiver shine through. 

13. Armani Code

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Antonie Lie is the perfumer behind Armani Code, and he has created a masterpiece with this sophisticated and undeniably masculine fragrance. Don’t mistake the simplicity of Armani Code for lassitude; this fragrance shines in its straightforwardness and makes a real impression. 

The citrusy head gives way to an intriguing heart of star anise, olive blossom and guaiac wood. The warm base of leather, tobacco and tonka bean is comforting, marking the perfect end to an exquisite olfactory journey. 

14. Bvlgari’s Pour Homme Soir

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You might associate Bvlgari with jewelry, but the brand produces much more than that. Their colognes remain on-brand, exemplifying glamor along with Bvlgari’s trademark flair. In this case, that comes in the form of a fresh and green fragrance with unexpected amber undertones. 

The Soir (French for evening) experience begins with a romantic touch of Darjeeling tea, followed by aromatic papyrus and a base of amber and musk. The combination is surprising in all the best ways, and makes a great addition to any fragrance collection. 

15. Fresh Cannabis Santal

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Just because it has cannabis in the title doesn’t mean that this best selling men’s cologne will make you smell like marijuana! While the formula is infused with cannabis, it goes undetected in a fragrance that combines fruits and warm notes that will make you feel like cozying up by the fire. 

Cannabis Santal opens with bergamot, plum and Brazilian orange, then the middle boasts patchouli and rose. The base emphasizes comfort with notes of chocolate, vetiver, vanilla and musk. 

16. Allsaints Sunset Riot

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In the real world, a sunset paints the sky with colors and inspires awe, while a riot represents the violence and passion of humankind. When the two come together to form a cologne, the result is addictive and packs a serious punch. 

To achieve this complex blend of opposites, Allsaints combines amber with orange blossom, cedar, pink pepper and rose. A mix of woodsy, sweet and spicy fragrances makes Sunset Riot a cologne that will garner plenty of compliments! 

17. Musc Ravageur

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If you’re looking for a cologne that’s absolutely enchanting, and may just help you on the seduction front, it’s Musc Ravageur. This cologne will get you compliments from friends and strangers alike – when you walk into a room wearing Musc Ravageur, every head turns. 

The warm spicy fragrance features top notes of lavender, tangerine and bergamot for a light and refreshing head, then cinnamon and cloves in the middle, which dry down to musk, vanilla, tonka bean, amber, sandalwood and guaiac wood at the base. Absolutely ravishing.

18. CK One Calvin Klein

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This fragrance may be billed as unisex, but it’s also one of the best selling men’s colognes out there. CK One is ideal for summer and warm weather, and is the perfect daydream inspiration no matter the season. 

The fragrance notes you can expect from this Calvin Klein masterpiece are pretty much classic spring and summer: Pineapple, green, mandarin, papaya, bergamot, cardamom and lemon lead the way. Not long after spraying, the top notes fade to reveal a heart of nutmeg, violet, orris root, jasmine, rose, freesia and lily-of-the-valley. At the base you’ll find sandalwood, amber, musk, cedar, oakmoss and green tea – a classic combination of masculine scents, which makes this cologne a favorite among men. And it’s sure to be a favorite of yours, too! 

19. Versace Pour Homme

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If you want to come across as polished and sophisticated but without any stuffiness, turn to Versace Pour Homme. This fragrance combines classic, clean men’s notes with light florals and woods and a warm base for a put-together impression. You get lemon, neroli, bergamot and rose on the head, followed by hyacinth, cedar, clary sage and geranium, with a base of tonka bean, musk and amber.

20. Le Labo Santal 33

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With Le Labo’s Santal 33, you get a hypnotic dose of freedom, the kind that accompanies open skies and empty wilderness. This fragrance is by far the most popular from the brand, thanks to its campfire-like combination of woodsy, smoky and floral notes that you can’t get enough of. Cardamom, iris and lavender mingle with wood notes, leather and musk. 

21. Byredo’s Mister Marvelous

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Warm evenings, time spent outdoors, the sense of eternal youth… These are the qualities of summer and the sensations Mister Marvelous evokes. The fragrance exhibits a melodious combination of quintessential summery notes, like bergamot, mandarin and neroli, which go perfectly with lavender and bamboo. On the dry-down, you get white cedar and amber for a warm and intoxicating touch. 

22. Jimmy Choo Man

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Jimmy Choo Man provides sophistication with a hint of danger – it pairs equally well with an office setting and a motorcycle ride. Anne Flipo is the nose behind this timeless scent, which performs best in the warmer months. Expect an herbaceous head of clary sage, black pepper and bergamot; a heart of leather, cypress and ambergris; and base notes of sandalwood, vanilla and vetiver.

23. L’Eau d’Issey Pour Homme

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If fresh, clean fragrances are your vibe, L’Eau d’Issey Pour Homme should be right up your alley. The cologne is light and green, with an almost soap-like smell that won’t turn anyone off. Instead, the subtle scent resides gently in the background, setting the stage for you to come into your own. It does so with bright notes of yuzu, lemon, bergamot, mandarin, cypress, coriander, tarragon and sage. These are followed by an alluring heart of blue lotus, nutmeg, lily-of-the-valley, saffron, cinnamon and geranium. The clean base of vetiver, musk, cedar, sandalwood, tobacco and amber will linger all day long. 

24. Jo Malone London Wood Sage and Sea Salt Cologne

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Wood Sage and Sea Salt is fresh and reminiscent of the English seashore – crisp, cool and breathtakingly beautiful. At the same time, this fragrance is light and subtle enough that it does well when paired with others. Layer it with a fragrance that exhibits more floral and citrus notes for a thrillingly fresh combo. 

On its own, Wood Sage and Sea Salt combines notes of the sea with sage, grapefruit, ambrette seed and seaweed for a pleasant aquatic experience. 

25. Dolce & Gabbana The One

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If your aim is to find a provocative fragrance that shines on date nights, Dolce and Gabnnana’s The One is a great option. The warm fragrance works wonders in autumn and winter thanks to an enthralling combination of citrus and amber notes. It has a head of coriander, basil and grapefruit; a heart of ginger, orange blossom and cardamom; and a base of amber, cedar and tobacco. 

26. Montblanc’s Legend

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This best-selling men’s cologne was launched in 2011, and has remained a favorite high-end European scent ever since. It is designed to boost confidence and help men step into the bravest, most passionate version of themselves. We think it succeeds. 

Top notes of pineapple, lemon verbena, bergamot and lavender act as an instant pick-me-up. Then red apple, dried fruits, oakmoss, geranium and rose help you to access your inner enthusiasm for life. Tonka bean and sandalwood form the base, giving you lasting self-esteem.  

27. Guess Uomo

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With Guess Uomo you get another powerful masculine fragrance, with just enough edge to ensure you get the job done. Grapefruit, cardamom and lavender appear right after spraying, and are soon replaced by notes of sage, saffron and geranium, which are in turn enhanced by amber, woods and benzoin. The base notes last for ages after the heart has dried down. 

28. Boss Bottled Hugo Boss

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Hugo Boss has always been the boss man’s fragrance, inspiring men to pursue their goals with confidence and a zest for life. Modern men are drawn to the woody spicy fragrance, getting wrapped up in the fruity top complemented by oakmoss and geranium, or the heart of cinnamon, elegant mahogany and carnation. The base of vanilla, sandalwood, cedar, vetiver and olive tree seals the deal. 

29. Orphéon 

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Orphéon pays homage to nightlife in Paris in the mid-20th century, so if living it up in the city of lights is your thing, this is your fragrance. Juniper berries (like those that flavor gin), cedar and tonka bean evoke an artistic atmosphere without any heaviness. It’s like a dance party on your skin, with a clean, powdery expression that’s definitely an acquired taste, but a beloved scent for many. 

30. Prada Luna Rossa Ocean

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Prada Luna Rossa is probably the classiest aquatic fragrance on this list, with light and appealing note of bergamot, vetiver, iris, suede and saffron, and a base of musk, caramel, vetiver and patchouli that is head-turning without being overbearing. This cologne is subtly dynamic. You need to wear it a few times to fully appreciate its charm, but once you do you’ll be hooked for life. 

31. Celine’s Black Tie

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Celine’s Black Tie is a special event fragrance, and one that is best paired with an elegant tuxedo and polished dress shoes. The pricey cologne is well structured, giving you a whole night’s worth of sexy, warm notes like vanilla, musk and orris, with a hint of moss and cedar for a little earthy kick. Absolutely dignified, and a go-to for any night out on the town.  

32. Krigler Mont Suisse 67

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Krigler is an old and storied perfume house with a slate of classic fragrances that are adored generation after generation. Like their Mont Suisse 67, a citrus-aromatic blend that will cost you an arm and a leg but will be worth every penny. The opening act of the fragrance includes notes of lemon, mandarin and grapefruit, which dance alongside wormwood, lavender and clary sage. You’ll also find a hint of edelweiss in here, along with ginger, tonka, amber and white musk.  

33. Parfums de Marly Percival

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Percival may not be the most popular of Parfums de Marly’s collection, but it’s still a best-selling cologne for men that is a great representation of a blue fragrance without being a slap in the face. The versatile scent is incredibly easy to wear, and pairs well with any personality, outfit or season. It features citrus top notes along with lavender and geranium; a heart of coriander, cinnamon, jasmine and violet; and a base of ambroxan, amber, balsam and musk. 

34. Salvatore Ferragamo Uomo Signature

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Salvatore Ferragamo is a somewhat underrated luxury fashion brand, and this is their signature fragrance. The cologne is striking, but comforting at the same time, with an invigorating head of pink pepper and citrus followed by a spicy heart and a cozy base of tonka bean, leather, coffee and patchouli. This is the ultimate wintertime fragrance! 

35. Atelier Orange Sanguine

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Orange Sanguine takes you on a tropical vacation thanks to a blend of citrus notes that transport you to warm climates.The combination of blood orange, bitter orange and mandarin on the top dries down to reveal geranium, jasmine, pepper, sandalwood, amber and cedar. 

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