The Best Men’s Skincare Brands: Buyer’s Guide

Image2Finding a stellar brand to commit to will not only boost your radiance and youth, but it can be an excellent time-saver. Getting all of your essential skincare products from one, trusted source is often very efficient. Yet, in this day and age, for every reliable cleanser or moisturizer, there are three that fall far short of the claims they make.

In this article, we’ve highlighted the best men’s skincare brands you can believe in, no matter what products you buy from them. Some are targeted at a broad market while others are more specialized – but they’re all worth putting on your radar.

Blu Atlas


Blu Atlas sure is modest with their bottle and jar designs. Don’t get us wrong, they’re sleek in their minimalism, but who would have thought that the best skincare products on the market would dress so unassuming. There’s no “we made a miniature Taj Mahal to hold moisturizer” bravado here. Instead, you’ll find powerful, all-natural ingredients in fine-tuned formulations. The gauntlet is thrown, and other skincare companies are now challenged to catch up.

Blu Atlas is based in bustling New York City and encapsulates the modernity of 21st-century men in several ways. Firstly, they’ve matched and exceeded the recent rise in standards for male appearance, with products that effortlessly brighten and tighten skin while reversing signs of aging. 

Secondly, though not pushed to the front of their image, they take a deeply scientific and medically-informed approach to skincare. Even if your skin issues are severe enough to warrant a diagnosis, you’ll find a Blu Altas product that will go a long way to solving the issue. Finally, Blue Atlas has responded comprehensively to the fact that male skin has taken a heavy hit in the modern age. 

Unfortunately, most men spend less time under the sun than ever before – that’s great for preventing UV damage, but it leaves skin lacking vitality in a number of ways. While Blu Altas’ products are excellent for outdoorsy types too, they’ve really narrowed down their formulas to support those who might not be getting the vitamin D that they need. They also bolster general nutrition skin with their rich, natural ingredients.

Standout Products: Blu Atlas’ Volcanic Ash Face Cleanser and Exfoliating Scrub are a formidable combo for fundamental skincare. Their Shave Cream is also probably the most soothing on the market. Try any of these products and you’ll see why this company is number one on our list of the best men’s skincare brands.

(Blu Atlas)

Tom Ford


Seriously Tom, slow down! Between your exceptional fashion line, fragrances, and movies, you’re making the rest of us look lazy. And now you’ve only gone and kicked the door down on the skincare market too, and with a range of products that put most of your century-old competitors to shame.

First up, anything with the name “Tom Ford” on the label isn’t going to be cheap. But if you’ve got the cash to splash, you’ll find that your money is going toward much more than brand prestige. The first two skincare products Tom Ford launched were perfected by a series of 74 laboratory trials. Since then, their range has significantly expanded, with moisturizers, balms, and masks galore, and each formulated with no less care and precision than their inaugural offerings. 

Of course, since Tom Ford also produces masterful colognes, the majority of these products have fragrances with unprecedented complexity and depth. At the same time, they’re not in the slightest overpowering. Instead, they provide a solid base for your favorite eau de parfum. In this respect, Tom Ford’s skincare products are probably the best in the business.

Standout Products: The Tobacco Vanille Conditioning Beard Oil is brilliant for softening and shaping unruly whiskers, and the Intensive Purifying Mud Mask draws out toxins and unhealthy oils with soothing ease.

Dr. Jart+


Dr. Jart+ has the benefit of bundling on two trends that have gained justified popularity in recent years. 

Firstly, they’re a Korean skincare brand. Korean skincare focuses on the prevention of skin issues rather than covering them up after the fact (the latter being more the focus of Western skincare). Korean culture also has its own unique takes on attractiveness and sophistication which are now gaining traction around the world. 

Secondly, as the brand name implies, Dr. Jart+ put scientific and medical research front and center. Any responsible skincare company is going to have at least one dermatologist on the payroll, but when a company makes their medical staff a central part of their branding, you can have extra confidence that they’ve put proper consideration into creating products that genuinely promote the health of your skin.

The fact that Dr. Jart+ prioritizes evidence-based innovation means that they often beat their competitors to the punch with new ingredients and approaches to skincare that actually work. Two great examples of this are their ranges based around ceramidin and cicapair, which intensively nourish the skin and quickly calm visible irritation respectively. 

Standout Products: You’ll find Cicapair Re-Cover and their basic Ceramidin Cream at the top of the Dr. Jart+ bestseller list for good reason. These aren’t flashy products, but they’re highly effective.



Bevel bills itself as the “first and only head-to-toe grooming brand crafted for black men.” While there are a wealth of brands focused on natural ingredients, sensitive skin, or anti-aging, the niche that Bevel’s products fill is too often entirely overlooked within the industry.

In a generalized sense, darker skin types (which are more saturated with melanin) come with their own unique set of challenges, from hyperpigmentation to vitamin-D deficiency to a greater chance of eczema. 

Bevel’s gels, toners, and serums are formulated with these differences in mind and, though we can’t speak from personal experience, their products have inspired an appreciative following among the African-American community. In our market-driven world, every group deserves consideration of their specific needs. Bevel is an important part of the charge towards a more socially-equitable cosmetics industry.

Standout Products: Bevel’s comprehensive Shave Kit has convinced many to embrace a more holistic shaving routine, and it’s particularly good at preventing the acne flare-ups that often break out in the days after a close shave. This discounted package includes pre-shave oil, shave cream, post-shave balm, a high-quality razor, plenty of blades, and a brush.

Beautycounter Counterman


Beautycounter has built a core part of their identity around making cosmetics safe They boast a “Never List” of over 1800 ingredients that are kept out of all their formulations. You’d hope this wouldn’t be necessary in an industry of products designed to be applied directly to the skin, but anyone who’s picked up a cheapie product only to blow up like a pufferfish or turn bright red will know that we have a long way to go in terms of skincare health standards.

Beautycounter’s Counterman range is made specifically for men –  they’ve tweaked their tried-and-tested formulas to account for thicker and oilier skin. At the moment, it’s a fairly limited selection, so if you’re hoping to cater to a niche issue, it’s best to look elsewhere. However, the five products they currently do offer are all top-quality and supported by enthusiastic reviews. 

Standout Products: If you appreciate grittier cleansers that deliver a palpably deep scrub, then look no further than Counterman’s Daily Exfoliating Cleanser. The beads of jojoba nourish while clearing away dead skin, and the aloe base cools and soothes. 

Every Man Jack


Every Man Jack products are actually much cheaper than their tastefully-designed packaging lets on, yet they still manage to set a high standard of performance. This brand takes no unusual approaches or strong stances (other than committing to primarily plant-based and naturally-derived ingredients). Instead, they simply focus on delivering results and offering an extensive range that allows men to get all of their skin, hair, and beard care needs met in one place. One thing they have perfected beyond most other companies is lather; thick and velvety, it gives you the sense of a luxury experience at a fraction of the price.

If you have a young son who’s learning how to be attentive to hygiene (which gets increasingly important as the hormones start raging!), then pick up one of Every Man Jack’s body washes with a superhero featured on the bottle. Captain America, Black Panther, Spider-Man, Iron Man – they’re all here with their own themed fragrances. Few exemplary skincare brands think to cater to the whole family like this.

Standout Products: Every Man Jack’s Activated Charcoal Facial Wipes are ideal for achieving instant cleanliness and freshness when you’ve been exercising or working hard and can’t get home to shower. And simple as they are, their Body Washes are some of the finest in the game.



Earlier in this article on the best men’s skincare brands, we mentioned the advantages and popularity of Korean-style skincare. Cosrx takes all of the strengths of this approach and adds minimalistic packaging, formulations agreeable to sensitive skin, and user-friendly transparency regarding ingredients. 

Over the past few years, they’ve garnered a rapturous fanbase, particularly among young adults, due to their initial focus on pimples and acne breakouts. Though they’re based in Korea, shipping to the US is completely free regardless of the price of the product you order.

You may notice that many of their best-selling products contain “snail secretion filtrate.”. And yes, your deduction is correct, that does more or less mean snail slime. But don’t let squeamishness get the better of you. Snail filtrate is chock-full of peptides, enzymes, proteins, and hyaluronic acid. 

Together, these compounds are beneficial to skin health and appearance in a wide variety of ways, ticking the boxes of nearly any issue you may have. Dermatologists and professional reviewers are both singing the praises of this seemingly unappealing ingredient, so don’t hesitate to try it.

Standout Products: You’ll struggle to find a product that gives your skin a glow with the immediacy and longevity of their Advanced Snail 96 Mucin Power Essence. 

Officine Universelle Buly


Some men don’t care for snazzy packaging. They just want potent products. Others, however, think that if a bottle, tub, or tube is going to sit on their bathroom counter, it’d better bring something to the table style-wise. Officine Universelle Buly has both of these groups well and truly covered.

Founded in 1803 Paris, this company has had centuries to polish its products, and it shows. Part of their ethos is dedicated to bringing together historic recipes and contemporary technologies, enhancing old wisdom with youthful innovations. Even though they remain a small and artisanal company, they’ve intentionally expanded its global reach with storefronts in Tokyo, London, Taipei, and several other major cities. Their old-time luxury aesthetics make it all the more impressive that their various soaps, creams, and fragrances have very reasonable price points.

Standout Products: The Vide Poche toning eye serum feels like a light touch, yet it provides deep moisturization and boosts circulation, stimulating the repair of damaged skin cells. And although it’s not technically skincare, their colognes are also first-rate.



You’ll probably be surprised to open the Asystem landing page and be confronted with the words “HELLO LIBIDO”! Asystem’s ethos is all about achieving high performance, and it seems their best-selling product reflects this in a directly bedroom-oriented sense. But we’re not here to review sexually-arousing gummies. No, our interest is in their Asystem’s Performance Skincare package. 

Considering the broad range of products other companies offer, a bundle of three products usually wouldn’t make it onto a list of the best men’s skincare brands, but this trio of cleanser, moisturizer, and overnight cream is seriously impressive. 

Firstly, it comes with an informative pamphlet that lets you know how to get the most from each step of the process. Then, when you actually begin, the sheer impact is immediately noticeable and only becomes more so over time. Wrinkles, dark circles, and inflammation take the biggest hits, setting the clock back by years and giving you a luminous air of health and vitality. Finally, you get a discount for subscribing to repeat purchases. While the idea of committing may put some men off, it can be nice to check something off the shopping list permanently.

Standout Products: The Performance Skincare package is all there is in terms of skincare from these guys. We wouldn’t list it here if it didn’t live up to its promises.

Neutrogena for Men


If you’re all about the pragmatic and practical, then you might be looking for a men’s skincare brand that’s affordable and reliably stocked in shops (whether you’re in bustling New York City, far-flung Alaska, or anywhere in between). In terms of megacorps that do cosmetics for men, Neutrogena is probably your best option. They don’t quite meet the quality of most other brands on this list, but their products tend to get a solid eight out of ten rating.

For those of us who haven’t studied the art of self-care, the landing page for the Neutrogena Men’s range is incredibly helpful. Whether or not you plan on buying their products, their quick and simple tips on washing and shaving will likely save you a few rashes and nicks. 

Standout Products: Neutrogena Men’s Invigorating Face Wash is a powerhouse of deep cleaning that doesn’t irritate sensitive skin. Their Hydro Boost Water Gel is another highlight, providing your parched pores with a blast of moisture that few similar products can compete with.



Bulldog offers well-formulated products at modest prices. For many men, that will be enough to win them over. However, read on if you’re interested in a few more perks that stack in their favor.

Bulldog has ensured every product they release is certified by the animal protection group Cruelty Free International. While plenty of brands stamp ethical labels onto their bottles, studies show that a shocking number of these claims (about 40%) are completely unverified. 

The company also has the vast majority of their products made in their home base of the UK, actively avoiding becoming entangled with exploitative labor systems. Much like the animal of their namesake, Bulldog may seem rough-and-tumble, but get to know them and you’ll find they’re surprisingly big-hearted and cuddly.

With numerous products for normal, sensitive, oily, and mature skin types, Bulldog makes an effort to cater to the specific needs of their individual customers rather than pretending that a “one-size-fits-all” approach is feasible for good skin care. As they state on their About Us page, “Whether you have the face of an angel or the skin of a rhino, Bulldog is on your side.”

Standout Products: Bulldog Age Defense Moisturizer is rich in antioxidants and leaves none of that greasy feeling that lesser moisturizers do. Their Original Face Wash works like a charm, even if you’ve been working down in a mine, and the fragrance is both pleasant and masculine. 



This one is for the guys plagued with pimples, saddled with spots, or afflicted with acne. From personal experience, we have huge sympathy. Sometimes it feels like you’ve tried everything, but if you haven’t used Apostrophe’s products, then they may be your best bet. With 4.7 out of 5 stars from over 7000 reviews, people all over the world are seeing swift results and now have clearer skin than they ever thought possible.

When Apostrophe learned that nearly one-third of medical patients neglect to pick up their prescriptions after consultations, they took their products off shelves and switched to a subscription-based service with free shipping. This means that even if you don’t have the time or energy to get to the shop, the treatment you need will arrive on your doorstep anyway. It’s an effective way to outwit your own self-sabotage. 

The key ingredients Apostrophe products use to combat acne are salicylic acid and benzoyl peroxide, with additional agents involved depending upon your specific issues and skin type. They also offer different treatment programs for fine lines and wrinkles, hyperpigmentation, rosacea, eyelash problems, and male pattern baldness.

Standout Products: With Apostrophe, it’s difficult to isolate star products, as their treatment model means each person will receive their own tailored range of topical gels, creams, and moisturizers.

Rugged & Dapper


Rugged & Dapper is a perfectly named company. “Rugged” and “dapper” might sound like contradictory words, but you can absolutely achieve that rough-around-the-edges masculinity while still coming across as well-groomed and sophisticated, and this shamelessly manly skincare company will help you do so. In fact, if you want to lean toward one of these directions more than the other, then their website even has a handy “find your regimen” questionnaire – it’ll direct you toward the products that will offer the look you want to achieve.

Though it’s far from their only aim, Rugged & Dapper prides itself on protecting the skin of men who do manual labor, so their formulations tend to be more resilient than most. They try to derive compounds from natural sources when they can (their ingredients lists are like a walk through a national park), but they aren’t afraid to use synthetics if they’re shown to be safe and non-irritative. 

Standout Products: Wise men know that if you spend a day under the sun, a good lip balm will save you a lot of cracking and peeling in the following days. Rugged & Dapper Organic Lip Balm is arguably the best you’ll find for intensive circumstances.



The founder of Disco grew up experimenting with different skincare regimens and wound up discovering that men’s skincare brands just didn’t cut the mustard compared to those targeted at women. He decided to take what he’d learned and launch a skincare brand designed for the pH balance of male skin. 

But he also borrowed from the playbooks of the female-focused products that had worked for him. Disco is the result of this endeavor. The company has such faith in their washes, cleansers, and creams that they offer a 30-day money-back guarantee on all products (though we doubt you’ll end up having to use it).

All Disco products are simply packaged and easy to use, trading bells and whistles for pure effectiveness. Other than that, there’s not much to say about Disco except that we give them two thumbs up.

Standout Products: The Disco Skin Care Starter Set includes a moisturizer, a face scrub, and a cleanser stick. This pack is a great way to test whether the formulations of the brand are a good match for your skin.


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