Disney Unveils New Rock ’n’ Roller Coaster Merchandise Collection
Turning the volume all the way up with a wild new merchandise collection.
The coveted Loungefly guitar backpack, coming soon to Disney’s Hollywood Studios.
Fans of Disney thrills, Muppets mayhem and concert-style souvenirs are about to have something new to scream about at Walt Disney World. A brand-new Rock ’n’ Roller Coaster merchandise collection is set to debut May 26 alongside the attraction’s reopening, bringing a backstage concert vibe straight to the gift shop.
“Our team was very excited to bring the guest into what is an after party, right, of after the concert, and everything that you could possibly purchase at a concert,” said Katiana Cruz-Bermudez, merchandise manager for accessories at The Walt Disney Company.
The collection leans heavily into the energy and humor of the Muppets, with graphic tees, VIP-pass-inspired artwork and playful nods to iconic characters throughout the lineup. Cruz-Bermudez highlighted concert tees featuring Miss Piggy and Rock ’n’ Roller Coaster branding woven together with classic Muppets style.
One of the standout pieces is a collaboration with Loungefly featuring a guitar-shaped bag decorated with fan-favorite Muppet characters and a strap inspired by backstage VIP credentials.
Collectors can also expect limited-edition Disney trading pins, themed drinkware and colorful apparel inspired by Animal and Dr. Teeth. “You can’t have a Disney attraction without pins, of course,” Cruz-Bermudez said while showing off several collectible pin designs, including limited-edition releases.
“We’d love for you to come on by starting May 26 when the attraction opens.”
— Katiana Cruz-Bermudez
Mason, a merchandise marketing strategy associate for Walt Disney World, described the new lineup as the official Rock ’n’ Roller Coaster collection and helped introduce the pieces during the preview event.
The merchandise will initially be available exclusively inside the park beginning May 26 when the attraction reopens.
