The Best Volumizing Shampoos in 2023


Flat, fine, and thinning hair can feel impossible to style when it doesn’t even slightly lift after washing it. Countless companies claim to have the shampoo that is going to fix all of your flat-headed needs, but many fail to walk the walk when it comes to their performance.

That’s why we’ve put together a list of the best volumizing shampoos out on the market, so that you don’t have to go through that painful process of buying new shampoos, then feel disappointed when you realize they don’t work.

Boost your hair’s body, get it looking glossy, smelling beautiful, and feeling fresh with our ultimate shampoo list for building a voluminous mane.

1. Blue Atlas Shampoo


The dermatologists at Blue Atlas have created a strengthening and invigorating formula that lifts and reinforces every hair strand. It cleanses the hair with extreme delicacy to ensure minimal breakage to all hair types in need of body and deep nourishment. 

The most important ingredient this shampoo has to volumize hair is saw palmetto, which gives a luminous body to the mane and deeply hydrates the scalp. Vitamins A, E, and D are infused into the shampoo, along with jojoba oil to carry nutritious vitamins and antioxidants throughout the head and hair. The hydrating and soothing aloe vera moistens thirsty strands in desperate need of some quenching. 

Blue Atlas Shampoo is 100% cruelty-free and doesn’t contain any nasty artificial fragrances. They even have a money-back guarantee in case the product doesn’t work for you. The best part is that the premium ingredients are all from natural origins such as plants, fruits, and minerals.

Our number one choice comes in two different flavors – choose from the classic smelling formula or their coconut apricot smelling alternative.

2. Pureology Pure Volume Shampoo


Boof your hair up with the Pureology Pure Volume Shampoo. Effortlessly remove the impurities that stop your hair from having body while adding shine. This Shampoo is safe for people who have previously colored their hair and are looking for a kind option to revive it again.

It is a high-foaming concoction without nasty sulfates. The product feels weightless and will give even the flattest of hair a lift. This shampoo has wheat protein to fortify, eucalyptus to stimulate hair growth, and Pureology’s technically designed AntiFadeComplex. It is targeted for all hair types and all ages starting from teens. Great for fine hair, split ends, breakage, and color protection.

Start with a small amount of shampoo and work up the amount of product you need to use according to your hair length and weight. Lather the product, rinse it out and then repeat.

3. Redken Volume Injection Shampoo


Inject some life into your hair, not with needles, but with Redken’s Volume Injection Shampoo. Their unique blend of filloxane and silicone polymers is designed to lift the hair and leave it with a polished, glossy, and smooth finish. This shampoo will cleanse your hair without damaging it or making it feel heavy.

It is safe to use on both chemically treated and dyed hair. It is also safe to be used every day if you need to. This shampoo is great for all ages, from young adults to the elderly, and is ideal for those with flat, limp, or fine hair.

For the ultimate lifted look, follow two shampoo lathering and rinsing processes with Redken’s High Rise Volume Lifting Conditioner.

4. Kiehl’s Rice and Wheat Volumizing Shampoo


For hair that struggles to show any sign of body, Kiehl’s Rice and Wheat Volumizing Shampoo will add a touch of flavor to thin hair that is looking a little bit too relaxed. This shampoo successfully removes greasiness from the hair while letting it maintain its healthy natural Lipids. The volumizing formula will let you leave the shower with thicker-looking hair that is full and healthy.

To moisturize the hair, hydrolyzed wheat protein is used to help hydrate follicles and strands. To add body, glossiness, and power, hydrolyzed rice protein is used to infuse the hair with rich amino acids. Lastly, honey is included to boost the hair and scalp with hydration and softening properties.

5. Bumble and Bumble Surf Foam Wash Shampoo


Enhance your inner beach babe with a shampoo that leaves you with a beachy look straight out of the shower. The Bumble and Bumble Surf Foam Wash Shampoo removes dirt and grime from your scalp and adds buoyancy to flat hair. Is it suitable for all hair textures, types, and ages (not recommended for children). If you have curly hair, expect to get more definition to your locks without frizziness.

Best of all, this shampoo is cruelty-free, phthalates-free, formaldehyde-free, paraben-free, and mineral oil free. Lather the product well and rinse it all out thoroughly. The softening and hydrating formula works even better when it’s followed up with Bumble and Bumble’s Surf Creme Rinse Conditioner, and then their Surf Spray.

6. Kevin Murphy Plumping.Wash


You can give your hair the power it deserves with Kevin Murphy’s Plumping Wash shampoo, specifically tailored for thin or thinning hair that could do with some deep nourishment and volume. Made to penetrate the hair strands from every level – root, body, and end, this is an excellent option for mature or weakened hair needing to be strengthened to appear fuller and revitalized.

The key ingredients include ginger root extract, nettle extract, aloe vera leaf extract, rice amino acid, bamboo extract, silk amino acids, and acai berry extract. These effective ingredients provide vital mineral nutrients, density, flexibility, and hydration. 

Massage the shampoo into wet hair, rinse it out, and use Kevin Murphy’s Plumping Rinse conditioner for an extra kind treatment to your head.

7. Oribe Shampoo for Magnificent Volume


Heat and UV rays will always damage your hair, so you might as well protect it with Oribe’s Shampoo for Magnificent Volume. Thicken your hair and strengthen the bonds while volumizing it for the ultimate lioness look. Oribe has combined special botanical extracts that help you gain a main that’s easy to manage while being lusciously luminous.

Watermelon, edelweiss flower, and lychee are used in the creation of Oribe’s signature complex, protecting the hair from photoaging and the reduction of keratin. Coconut and sugar are used to remove impurities from the hair and scalp, while high-tech Polymer blend creates hair that looks full. Amber and moringa seed extracts bring conditioning properties as well as being antioxidants. Lupine protein and saw palmetto extract stimulate hair follicles to thicken. Hydrolyzed vegetable protein provides protection against heat and the damaging effects it can have.

8. Davroe Volume Senses Amplifying Shampoo


Create a fuller-looking head of hair with the moisturizing and thickening miracle from the cruelty-free haircare company Davroe. This lightweight shampoo is made for all hair types but specializes in volumizing fine hair. Clean your hair while enhancing its body and glossiness with Davroe’s Volume Senses Amplifying Shampoo.

This gentle shampoo is great at balancing oily heads that are sensitive and is safe to use on colored hair thanks to Davroe’s Color Protect Complex. The formula is paraben-free, sulfate-free, and petrochemical-free. 

Use a generous amount of product then lather and rinse your hair twice. Leave the second shampoo lathered into your hair for two minutes. Complete your hair care routine in the shower with the Davroe Volume Amplifying Conditioner.

9. Evo Gluttony Volume Shampoo


Made for those with fine hair or all other hair types needing some improvement with volume. Evo has all your hair-boosting desires covered. This gentle hair cleanser is completely safe for colored hair and even helps to reduce color fading. It’s one of the best volumizing shampoos because not only does it do exactly what we need it to, but it is also cruelty-free, sulfate-free, gluten-free, and paraben-free, all with a pleasant citrus and floral fragrance.

For the best results, the Evo Gluttony Volume Shampoo can offer, pair it with Evo’s Bride of Gluttony Volume Conditioner. Use the shampoo by massaging it through the scalp, work it through your ends, rinse it all out well and repeat. Finally, use the conditioner.

10. Moroccanoil Extra Volume Shampoo


Naturally plump your mane with Moroccanoil Extra Volume Shampoo. Their gentle shampoo is charged with argan oil and linden bud extract. Argan oil is a revitalizing antioxidant that will smooth hair follicles, while linden bud extract is the special volume-enhancing ingredient that gives body to flat hair. After just one wash, your hair will have a new shine and be much easier to brush thanks to the keratin proteins in the shampoo – these work to repair broken hair and give it the nutrients it needs to be healthy. 

The Extra Volume Shampoo is safe for all hair types and all ages (not recommended for babies). It is also safe on colored hair as the formula is sulfate-free, phosphate-free, and paraben-free.

11. Lust Volume Shampoo


Tailored for colored hair that is fine and flat, this Lust shampoo is made from 88% natural ingredients to make it the lightweight and gentle hair wash that it is. It retains color, which means it is safe for those with dyed hair, and is excellent for fragile hair that could do with some body adding to it. The product contains rosemary oils and lemongrass to lift the hair and give it needed strength. It also has grapefruit extract to repair broken hair.

Lust Volume Shampoo is sulfate-free, cruelty-free, paraben-free, and phthalate-free. Turn this wash into a nourishing treatment by completing your hair care routine with the Lust Volume Conditioner.

12. Wella INVIGO Volume Boost Bodifying Shampoo


Made to give your hair a voluminous appearance out of the shower, the Invigo Bodifying Shampoo gives the hair a deep cleanse and a lively boost. The product is lightweight and has cotton extract and Wella’s special Spring Force Blend. 

Massage a walnut-sized amount of product into your scalp and lather it through the hair. Rinse it all out vigorously, repeat the application, and rinse again. To get the most out of this shampoo, dry your hair with a hair dryer once out of the shower and spritz your hair lightly with Wella’s Uplifting Care Spray.

13. Living Proof Full Shampoo


Vegan hair products are a hit because they’re not hurting animals in their production, but some don’t do what we need them to when we have a particular goal in mind. The Living Proof Full Shampoo surpasses expectations with its effective concoction of ingredients that add a sexy amount of body to the hair. That’s why it’s one of the best volumizing shampoos in 2023 for people to get their hands on.

This shampoo has Living Proof’s proprietary amino cleansing complex. The special complex cleanses the hair without sulfates so that it can maintain its natural oils. It is paraben-free, silicone-free, phthalates-free, and formaldehyde-free.

Soften your hair and give it life and volume by applying the cleanser and then rinsing it out twice. 

14. Aveda Pure Abundance Volumizing Shampoo


Make fine hair feel like the thick hair mermaids dream of by using AVEDA’s Pure Abundance Volumizing Shampoo. 

The hair cleanser softly disinfects and exfoliates with acacia gum. It smells luxurious with a combination of powerful ingredients including peppermint, jasmine, ylang ylang, and palmarosa. Wheat protein is used to help put an end to hair breakage and increase its elasticity, while aloe vera acts as an anti-inflammatory to the scalp, soothing and encouraging hair growth. Lastly, glycerin wards off split ends and brings back stability to each strand.

This shampoo is free of parabens, sodium lauryl sulfate, animal products, and phthalates. For the best results, condition the hair with Aveda’s Pure Abundance Volumizing Clay Conditioner.

15. Briogeo Blossom & Bloom™ Ginseng + Biotin Hair Volumizing Shampoo


Reduce dullness and induce boldness with a shampoo that cares. It’s volumizing without leaving a sticky residue or a crunchy feeling to the hair. Instead, it thickens the hair with a natural sugar starch called Maltodextrin, and it provides a long-term healthy hair profile with ginger and ginseng. The ginger root and ginseng combination also stimulates the hair to grow. Get a feel for Briogeo’s proprietary NOVA Complex – their special formulation that enhances the look of hair by making it thicker and fuller.

This shampoo is 93% naturally derived. It’s free of mineral oil, sulfates, formaldehyde, retinyl palmitate, coal tar, triclosan, hydroquinone, phthalates, triclocarban, oxybenzone 95, and synthetic fragrances. 

If you want a hair care routine with products from the same brand trying to achieve the same volumizing effects, follow the shampoo up with their Ginseng + Biotin Hair Volumizing Conditioner and Biotin Hair Volumizing Spray.

16. Sans [ceuticals] Volumizing Hair Wash


Have a natural full-bodied head of hair with Sans [ceuticals] Volumizing Hair Wash. The amazing ingredients make for healthy, clean hair that lets your head retain some of its own healthy oils. 

Vitamin B5 ensures your hair is shiny and smooth. Sugar beet extract helps hair naturally retain moisture, while soothing the skin on your head and acting as an anti-irritant. Varied molecular weight proteins penetrate cuticles in every hair strand to make the hair robust and hydrated. Dragon’s blood extract (don’t panic, it’s plant resin!) stimulates hair follicles to grow and creates healthy full-bodied hair.

This selection in our list of the best volumizing shampoos in 2023 is vegan-friendly and free of all the nasties like artificial fragrances, petrochemicals, artificial colors, PEGs, silicones, parabens, and phthalates.

For an extra aesthetically pleasing row of effective hair products in your bathroom, try out Sans [ceuticals] Volumizing Hair Hydrant (conditioner) and Sans [ceuticals] Moisture + Protein Infusion 20.

17. Kérastase Densifique Bain Densité Shampoo


Build up your hair with a nourishing hair wash for thin and fine hair in need of some lift. Grow hair that’s thicker, sturdier, fuller, and less likely to break by shampooing with the Kérastase Densifique Bain Densité Shampoo.

It gently cleans by removing oil buildup and impurities without damaging your scalp or your precious mane. The hyaluronic acid brings moisture to your hair cuticles and plumps it too. The ingredients all work together to lather the hair in a product that prevents breakage and protects against everyday toxicities. 

Wash your hair twice with this shampoo and then condition it with the Kérastase Densifique Fondant Densité conditioner.

18. Eleven Australia I Want Body Volume Shampoo


Ever had a shampoo with a label that takes the words out of your mouth? Well, this shampoo does exactly what you want it to do – gives body and volume to your hair. It thickens delicate fine hair with plant proteins to ensure you’re left with full hair that has movement and strength. Have your expectations exceeded with Eleven Australia I Want Body Volume Shampoo.

This hair wash has anti-fading properties making it safe for those with colored hair. Best of all it is vegan, free of sulfates, and free of parabens. Perfect for all ages (except for babies) and most effective for fine, flat, or dull hair. Finish up with the Eleven Australia I Want Body Volume Conditioner for optimal results.

 19. L’Oréal Professionnel Serie Expert Volumetry Shampoo


Limp hair will be a problem of the past now that L’Oréal Professionnel Serie Expert Volumetry Shampoo is on the market. Get a long-lasting addition of body to your hair with increased density and a high level of glossiness. This shampoo cleanses the hair and scalp with its weightless formula that injects a hydrational boost to the cuticles to hold on to. Hydralight Technology creates an instant volume while salicylic acid removes grease and purifies the build-up of unnecessary oil.

If you have colored hair, feel secure knowing that this shampoo is safe to use on hair that has been color treated. Try out this shampoo’s other half after with the L’Oréal Professionnel Serie Expert Volumetry Conditioner.

20. IGK Extra Love Volume + Thickening Shampoo


Flat hair often means that it is going to be oily looking due to the hair laying closely against the scalp. This has been thought about by IGK and now they’ve made a shampoo that volumizes, de-greases, and thickens the hair with their EXTRA LOVE Volume + Thickening Shampoo. So, get some bounce in your step with hair that is full and strong. 

This shampoo is safe for chemically treated hair, colored hair, and for hair that gets exposed to UV rays. The ingredients include jeju water with zinc and iron, and microbiome prebiotics to create a healthy scalp that encourages hair to grow and adds bounce.

The ingredients exclude animal products, parabens, mineral oil, gluten, sulfates, and petrolatum.

21. Joico Joifull Volumizing Shampoo


Get a body of hair with an amplitude of volume like no other with Joico’s Joifull Volumizing Shampoo. 

The enhancing effects are long-lasting to preserve a bold head of fullness and it is extremely effective when it comes to removing oil and grime that keeps your hair weighed down. Silica and amino acids are used to productively lift the hair and all the ingredients perform to protect from heat-styling tools and everyday wear. Expect your hairstyles to stay in place (even in humidity), for your hair to be bouncy, shiny, and nourished.

The product has a smoothing gel-like texture and lathers nicely on damp hair. Apply a regular amount of shampoo to the roots, mids, and ends. Wash out all of the shampoo and then finish up with Joico’s Joifull Volumizing Conditioner.

22. Sukin Volumizing Shampoo


Plump your hair with the Sukin Volumizing Shampoo to remove impurities and have a radiant head of fuller locks. This product helps build a hair climate that encourages body without any heaviness weighing it down. Pineapple, papaya, and mango extracts make a wonderful botanical-smelling blend that leaves hair feeling silky smooth and smelling like a tropical dream. The rice protein increases the hair’s strength.

Best of all, it is natural and free from nasty chemicals – no silicones, sulfates, synthetic fragrances, phthalates, animal products, parabens, petroleum, mineral oils, silicones, propylene glycol, harsh detergents, triclosan, or artificial colors!

For an extra volume boost, use the Sukin Volumizing Conditioner, and, when out of the shower, spray some of Sukin Volumizing Thickening Spritz, then dry your hair with a hair dryer.

23. NAK Volume Shampoo


Amplify the space around your head by filling it with a lavish mane that’s been nourished with NAK Volume shampoo. This fine wash will remove the look of flat fine hair, by boosting it with extravagant thick locks that are weightless and smooth. It’s safe to use on colored hair and chemically treated hair (like digital perms or keratin treatments).

The Volume Shampoo is a botanist’s dream with lovely ingredients like pear extract, coconut oil, aloe vera, and hydrolyzed rice protein. Its formula is gentle and made to cleanse the hair and leave it looking shiny. One of our favorites, this shampoo delivers on its promises and is vegan, sulfate-, and paraben-free.

Frequently asked questions

Is volumizing shampoo good for oily hair?

The short answer is yes, it is good for oily hair, but there are better types of shampoo on the market to address that specific issue.

Volumizing shampoo often cleans the hair more stringently than most because it’s trying to get rid of all oil and grease build-up so that fine hair doesn’t stick too much to the head. By getting rid of excess oil, it allows hair to lift away from the scalp. 

Those with oily hair are best to use a clarifying shampoo. Clarifying shampoos are specifically made for oily hair, to reduce sebum and leave it looking healthy.

Can I use volumizing shampoo every day?

In most cases, washing your hair every day isn’t a good idea because it can take away the natural oil that protects your hair from losing hydration, breaking, or dying. It can also make your scalp so dry that it eventually flakes. Then you could be dealing with dandruff problems. 

For people with fine hair, it is recommended to wash their hair every other day with a volumizing shampoo for optimal lift results.

Does volumizing shampoo make hair frizzy?

Volumizing shampoos that contain sulfates can result in hair that dries out and breaks. Sulfates can ruin the cuticles of your hair and stress out your scalp. These are factors that make frizzy hair. If you have hair that tends to get frizzy, it is safe to use volumizing shampoo, but it is best that you find one that doesn’t contain any harsh sulfates. 

Does volumizing shampoo cause hair loss?

In extreme cases, if you’re using volumizing shampoo excessively, you could find that your hair starts to thin. This is because the ingredients that stay in your hair to create the volume can build up on your head, block hair follicles, and cause them to become irritated and inflamed. If you don’t rinse out your hair properly with any shampoo, there is always the risk that your strands fall out from the suffocation of product and oil build-up.

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