The Best Natural Shampoos in 2023


A natural shampoo that you can trust is hard to come by, especially one that actually cleans at the level you need it to. That’s why we’ve put together a list of natural shampoos that will help you get the cleanliness you need without the guilt of polluting the planet.

Refer to this list when you feel lost in the health aisle at the supermarket, looking for the perfect natural shampooing companion in your bathroom. Don’t bust your wallet paying for shampoo after shampoo to find a natural one that works for you. Instead, try out one of the 19 best natural shampoos on our list.

1. Blue Atlas Shampoo


Don’t strive for good hair days, strive for the best hair days with Blue Atlas shampoo.

Blu Atlas uses ingredients that are derived from natural origins such as plants, fruits, and minerals. Their premium ingredients include vegan biotin, saw palmetto, jojoba oil, and aloe vera for outstanding results.

Vegan biotin strengthens hair cuticles and hydrates the hair to make it appear more voluminous. Saw palmetto moisturizes and soothes the scalp, as well as acting as an anti-inflammatory to irritated skin. Jojoba oil, which contains vitamins A, E, and D, nourishes and revitalizes the skin on the scalp. These vitamins are renowned for their beauty-boosting properties.

This dermatologically advanced shampoo gives a refreshing cleanse to the head and scalp without harshly stripping the hair. It is preservative-free, paraben-free, synthetic dye-free, phthalate-free, and cruelty-free.

Massage a walnut-sized amount of product into your scalp and hair. Wash the product completely out of your hair and then follow up the shampoo with the Blue Atlas Conditioner.

Blue Atlas has a money-back guarantee, so in the unlikely event that you’re not satisfied, you can get your money back! Best of all, this shampoo is unisex and made for anyone who wants to enjoy healthy hair.

2. Davroe Moisture Senses Hydrating Shampoo


Relax brittle hair with an extra oomph of hydration from the Davroe Moisture Senses Hydrating Shampoo. It was designed for coarse, dehydrated hair that needs some desperate thirst quenching, provided by its trio of sodium hyaluronate, quinoa protein, and argan oil. Enjoy the thick wash that is completely vegan and kind to the planet with plant-based oils.

Their formula makes for soft shiny hair that is easier to get your hairbrush through, causing less breakage. Look forward to bouncy hair that gives a luminously glossy appearance and movement, without feeling weighed down by unnecessary product residue. 

Ideal for those with damaged hair that’s dead, straight, or curly. The hair wash reduces frizziness and retains hair color with its unique Color Protection Complex.

This hydration shampoo is safe to use for hair extensions and is free of parabens, gluten, petrochemicals, phthalates, and sulfates. Once lathered into the head and scalp, leave it in for 2 minutes and then rinse out. 

3. Kiehl’s Olive Fruit Oil Nourishing Shampoo


The dermatologists at Kiehl’s work hard to ensure 98% of their products are made with renewable ingredients that can eventually be regrown. By sourcing raw ingredients, they help 600 global communities. 

The Nourishing Olive Fruit Oil Shampoo is an excellent head and scalp cleanser that helps hair appear healthy, shiny, and feel silky smooth. It also works to nourish hair strands and moisturize them effectively to sustain healthy and easy-to-manage hair. This shampoo is ideal for dry, brittle, dead, or dying hair with its creamy formula.

Avocado oil is used to deeply nourish every strand with its fatty-acid emollients, amino acid proteins, potassium, and vitamins A, D, and E. Lemon oil is used for its high potency of vitamin C, beautiful scent, and refreshing stimulation to the scalp. Olive fruit oil is included for its vitamin E and fatty acids to moisturize each shaft from root to tip.

Apply the shampoo to the head and scalp, rinse out, and follow with Kiehl’s Olive Fruit Oil Nourishing Conditioner.

4. AVEDA Botanical Repair Strengthening Shampoo


Dull hair that lacks shine can be frustrating to manage and upsetting to see. Boost your hair’s vitality with Aveda’s Botanical Repair™ Strengthening Shampoo. This is a 94% naturally derived concoction made to be gentle yet effective on your head and scalp. 

If your hair has been stressed by brushing, excessive heat, UVA/UVB rays, or chlorine, this shampoo will work hard to rebuild the hair cuticles and fortify them. The goal of this formula is to reinstall the hair’s elasticity and strength by creating a lipid layer on the hair to protect it from further damage.

This hair wash is gentle on damaged hair while being effective at removing excess oil from everyday hair pollutants and product build-up. It’s suitable for every hair type and texture, it’s safe for colored hair, and it’s vegan-friendly! Free of silicones, cruelty, and sulfates. 

Work the product through your wet hair and then rinse out completely. Lastly, use the Aveda Botanical Repair Strengthening Conditioner to give you the best results.

5. A’kin Daily Shine Rosemary Shampoo


After independently testing their shampoo, the makers at A’kin have created a natural shampoo made mostly from botanical sources. This shampoo will deeply nourish the hair with cedarwood, rosemary, and certified organic lavender oil. The moisturizing formula ensures a soft head of hair with a refined and smooth finish. The addition of softness to your hair will make for a gentle brushing experience with strands that are manageable. It delicately cleanses the scalp to optimize your head health and restore healthy-looking hair.

For the best results on your hair, use the A’kin Avocado & Calendula Daily Shine Conditioner after shampooing. 

6. Paul Mitchell Clean Beauty Hydrate Shampoo


Cleanse your hair with an award-winning shampoo that is 83% naturally derived and bottled in bio-based plastic made from sugarcane. It is a gentle yet effective hair cleanser that leaves the head clean and conditioned.

Paul Mitchell Clean Beauty Hydrate Shampoo is made with organic cold-pressed argan oil to moisturize your scalp and hair. This helps protect your strands from damage by everyday pollutants. It also contains aloe vera to lock in hydration and fortify your hair. Get healthy-looking hair that is shiner and bouncier in appearance with a shampoo that cares.

This shampoo is suitable for all hair types and textures. Safe to use on color-treated hair. Use the wash in the mornings or in the evenings, followed by the Paul Mitchell Clean Beauty Everyday Conditioner. This formula is paraben-free, cruelty-free, gluten-free, and sulfate-free.

7. Briogeo Superfoods Mango + Cherry Balancing Shampoo


A nourishing smoothie for your hair is the Briogeo Superfoods Mango + Cherry Balancing Shampoo. Formulated with 93% natural ingredients, Briogeo strives to be good for you, and the planet. 

Full of rich ingredients like vitamins and minerals to intensely hydrate while reinstating shine, this shampoo will help regulate your scalp’s oil production with its papaya enzymes. It will protect your hair from damage caused by free radicals and has mango extract to maximize shine. It will hydrate the hair with its effective dosage of vitamin C.

This is an excellent shampoo for those with curly, straight, coily, or wavy hair. It is also a safe option for those with chemically-processed, color-treated, and keratin-treated hair. In addition, it’s free of Phthalates, retinyl palmitate, tar, sulfates, triclosan, formaldehyde-releasing agents, coal, mineral oil, synthetic fragrance, triclocarban, and oxybenzone E95. Most importantly, it is cruelty free. 

Pair the shampoo with the matching Briogeo Superfoods Mango + Cherry Balancing Conditioner.

8. Pure Miracle Renew Shampoo


Revive your stressed hair with a shampoo that will restore and protect it from everyday stress factors.

Pure Miracle Renew Shampoo is made with organic and natural active ingredients like elastic biopolymers, antioxidants, vitamins, anti-irritants, and anti-agers. The active combination works by fortifying hair shafts, getting rid of frizz, protecting against free radicals, maintaining color, building elasticity, nourishing cuticles, protecting the scalp, and reviving dead hair. That’s why we think it’s one of the best natural shampoos in 2023!

This shampoo is an excellent addition to your bathroom to ensure your hair gets cleaned without being left feeling weighed down by products that don’t easily rinse out. Wet your hair in the shower, then work the Pure Miracle Renew Shampoo throughout your roots, mids, and ends. Leave the product in your hair for one minute before rinsing it out well.

9. Sukin Hydrating Shampoo


Naturally treat your hair with a shampoo that will condition your scalp and hydrate your whole head. Made with shea butter and coconut extract to pump your hair cuticles with hydration, it won’t leave your hair dried out and stripped of its natural oils. 

The experts at Sukin designed the Hydrating Shampoo with their super ingredient, olive oil. The olive oil helps build resilient hair strands that are smooth and glossy, and you’ll have a beautiful smelling head of hair thanks to its natural coconut and lime fragrance.


Sukin is a company that has strong values when it comes to the ingredients they use. This shampoo is cruelty-free, safe for vegans, and completely natural. It is also free of phthalates, parabens, propylene glycol, synthetic fragrances, harsh detergents, silicones, mineral oils, petrolatum, triclosan, artificial colors, and sulfates.

For best results, use the Sukin Hydrating Conditioner after shampooing.

10. MooGoo Milk Shampoo


Don’t be deceived by the name, there isn’t any milk in this natural shampoo, but there is milk protein to naturally give your hair strength! 

This color-safe formula is made for hair of all kinds with ingredients that are natural and kind to your hair and scalp. This shampoo has a story too – it was made for a family member of the maker’s, who had a terribly irritated scalp. The shampoo worked, so now you can trust that this shampoo is suitable for sensitive skin.

The product is SLS-free which makes this a little more difficult to lather into your hair, however, this is a good thing: it means that there are no harsh detergents that kill your hair by drying it out while it’s being cleaned. It is made with glucose and coconut-based agents to effectively clean, and fragrant oil that’s phthalate-free to leave your hair smelling glamorous. It also has piroctone olamine to control the bacterial microflora of the scalp and keep it healthy. 

11. Le Labo Hinoki Shampoo


Made in California, this indulgent hair cleanser will give you all the benefits of clean hair without any of the nasty ingredients that leave you questioning what you’ve put on it. 

Le Labo Hinoki Shampoo has a thick texture that gets into your hair to give it nutrients and remove any impurities hiding on your hair and scalp. While it is deeply cleansing, the shampoo is still delicate and restorative to weakened hair cuticles. Oat amino acids leave your hair looking shiny once it’s dried and works to repair damaged shafts. Wheat protein retains hydration and boosts elasticity in the hair. Hyaluronic acid stimulates hair growth and promotes hydration. 

Other natural ingredients include rosemary leaf, macadamia, and rice extract. This shampoo does contain any artificial colorants, animal products, parabens, and phthalates. It is also cruelty- and vegan-friendly.

Have a head of hair with a scent inspired by the hinoki trees that grow in the forest surrounding the stunning Mount Koya temples.

12. Abhati Suisse Surya Balancing Shampoo Bar


Turn your locks into a natural botanical dream with a shampoo that reduces waste and is safe to use on any hair type. The Abhati Suisse Surya Balancing Shampoo Bar purifies, hydrates, and adds volume to make your hair appear livelier and healthier overall. 

This is a pH-balanced formula that won’t upset the natural climate of your scalp. Spirulina encourages hair follicles to grow with its amino acids. Elderberry and cannabis seed oil work together to enhance your hair’s shine. White sage extract, calendula, and lemongrass oil rejuvenate the scalp by soothing it while removing dirt.

This one bar of shampoo is the equivalent of two regular shampoo bottles and is minimally packaged in paper. The ingredients are premium, completely natural, and made without any water during the manufacturing stage. Abhati is BCorp certified, and their Balancing Shampoo Bar is free of gluten, silicones, animal products, synthetic fragrances, surfactants, synthetic additives, and soap.

The Abhati Suisse Surya Balancing Shampoo Bar is safe to use for those with sensitive scalps and color-treated hair. Rub the bar with strength over wet hair starting at the roots and working toward the ends. Rinse it out completely and repeat the process. For an extra zero-waste experience, use the Abhati Suisse Mahakali Nourishing Conditioner after your shampoo.

13. Dr. Barbara Sturm Balancing Shampoo


Heavily marketed chemical-ridden shampoos are out; natural shampoos with a doctor who formulates and tests them are in! Balance your head and scalp with a naturally restoring shampoo that effectively cleanses using Dr. Barbara’s Sturm Balancing Shampoo.

Cationic hyaluronic acid moisturizes the hair, pro-vitamin B5 improves the resilience of each hair shaft, and purslane extract soothes irritated scalps with its anti-itching properties. Tara extract and sunflower sprouts act as defenders of the hair and scalp against everyday pollution, UVA, and UVB. Ultimately, this shampoo is a soothing nourisher for your head.

Take a generous amount of product in the palm of your hand and lather it into damp hair for one to two minutes. Wash the product out and ensure there is no foam still in your hair. Once you finish drying your hair, use the Dr. Barbara Sturm Balancing Scalp Serum to make brushing your hair a breeze, and to make the feel of your hair extra silky soft.

This shampoo is free of gluten, colorants, mineral oils, synthetic fragrance, parabens, silicone, sulfates, and cruelty-free. It is safe to use on color-treated hair and is a great natural shampoo to use if you use heat-styling tools.

14. Act+Acre Cold Processed Hair Cleanse


Next on our list of the best natural shampoos in 2023 is this plant-based hair cleanser from Act + Acre that has the best intentions for you and the planet. In fact, 95% of users report that their hair feels free of any grime and build-up after just one wash. 

Glycerin works to draw in moisture to the hair and scalp. Baobab oil gives the scalp a cooling effect that soothes itchiness and boosts hydration. Apple amino acid productively removes impurities, keeps the scalp’s natural moisturization levels steady, refines hair shine, enhances hair health, and provides nutrition to the head.

The Act+Acre Cold Processed Hair Cleanse is suitable for all hair textures. It is a great option for those concerned that their hair is either lacking volume or overly dry, or can simply be used as a shampoo to maintain head and hair health. 

This shampoo is free of phthalate, silicone, petrolatum, parabens, sulfates, and synthetic fragrance. Safe to use on colored hair, chemically treated hair, and if pregnant.

15. Angel En Provence Lavender Full Energetic Shampoo


Treat your locks with a naturally hydrating miracle given to you by an angel! This shampoo will boost the volume of your hair and strengthen every hair shaft from root to end. 

Reduce sebum build-up on your scalp and help your scalp regulate its production with the Angel En Provence Lavender Full Energetic Shampoo. The list of its botanical ingredients includes grapefruit extract, lavender extract, and rosemary leaf oil.

This shampoo can be used on hair of all kinds, but has been designed primarily for fine hair that’s limp and flat. It is also a hair follicle stimulant with its rosemary leaf oil which works by encouraging hair to grow. Experience your hair with a heightened level of shine and health. 

It is recommended to use this shampoo every day or as much as required. The Angel En Provence Lavender Full Energetic Shampoo is free of parabens, paraffin oil, laurel sulfate, mineral oil, propylene glycol, and sodium laureth. Best of all, this formula is cruelty-free and completely natural. This is why we think it’s one of the best natural shampoos in 2023!

16. 72 Hair Nourishing Shampoo


Hydration is key when it comes to finding a good shampoo. How good is it to find natural hair products that optimize the way your hair looks when it’s styled? 

The 72 Hair Nourishing Shampoo does just that with its intensely hydrating formula made with natural ingredients. It is a fantastic option for those with damaged hair or chemically treated hair. Get rid of frizziness and replace it with luscious shiny hair that’s healthy. Their premium ingredient list contains olive oil, collagen, tea extracts, and keratin. These beauty-boosting ingredients repairs hair cuticles and makes them stronger while keeping the hair feeling soft. 

Their ingredients are cruelty-free and paraben-free. Wash your hair twice with the shampoo and then follow up with the 72 Hair Nourishing Conditioner for the best results.

17. MUKTI Organics Botanique Shampoo


Bring back hair that has body, movement, and a radiant shine with Mukti Organics Botanique Shampoo. Suitable for all types of hair, this shampoo will make your hair clean naturally, by getting rid of product build-up and other impurities. Best of all, this shampoo soothes the scalp and leaves it feeling refreshed with organic ingredients made for your hair to be at its best without compromising the earth.

This formula is safe for chemically treated and colored hair. It is cruelty-free and even gluten-free. Mukti package their shampoos in recycled plastic that has been collected from recycling plants, oceans, beaches, and land. 

Apply some product to your palms and work it all over your head and hair. Wash out of your hair and then complete your wash routine with the Mukti Organics Botanique Conditioner.

18. Innersense Pure Harmony Hairbath


Strengthen your hair with a weightless formula full of natural goodness. The Innersense Pure Harmony Hairbath has shea butter, avocado oil, rice extract, coconut oil, and quinoa to fortify hair and leave it hydrated. It also contains green tea that is high in antioxidants to act as an anti-aging and healing agent for your hair strands. 

Designed with the finest and thinnest of hair in mind, this shampoo will give you the body and health it needs to appear its absolute best. It also has a refreshing citrus aroma.

Apply the product generously throughout your hair for a full wash that lasts. Leave it in your hair for one minute, then rinse out. Wash and rise again, then finish up with the Innersense Organic Beauty Pure Inspiration Daily Conditioner.

19. L’Occitane En Provence Gentle & Balance Shampoo


While it’s recommended not to wash your hair every day, this shampoo is one that is safe enough to use daily if you’re someone that likes clean hair all the time.

The L’Occitane En Provence Gentle & Balance Shampoo is a naturally formulated shampoo that is free from nasty sulfates, phthalates, and silicones. It has micellar technology to effectively remove impurities while being gentle on the hair. Have a healthy scalp with their prebiotic natural sugar complex that promotes skin protection and a balanced pH level.

This shampoo is full of essential oils like chamomile, orange, lavender, lemon, and rosemary. Wash your hair twice with this shampoo for a healthy, shiny mane.

Frequently asked questions

Does natural shampoo work?

When using a natural shampoo made for your hair type and texture, it absolutely works. It could even improve the health of your hair and make it look better.

What happens when you use natural shampoo?

Most of the time, natural shampoo is much gentler on your head and hair because they don’t have the harsh chemicals that regular shampoos do. Natural shampoo can soothe the scalp and make it healthier. With a healthy scalp, you can expect improved hair texture, growth, and less irritation.

Does natural shampoo strip color?

Not if you use a natural shampoo that specifically states that it is safe to use on color-treated hair. Natural shampoos that don’t contain any sulfates are generally better for retaining your hair color. However, some of them still can even with sulfates.

What can I use instead of shampoo to wash my hair naturally?

For the health of your hair, it is best to refrain from DIYs and the potential harm they could do. If you are out of shampoo at home and need a one-off fix, you can use baking soda as it is an acid neutralizer that effectively cleanses. Works best for straight or oily hair.

How often should you wash your hair with natural shampoo?

It is recommended to wash your hair anywhere from every seven to ten days. This is only a general rule and doesn’t take into consideration people with oily scalps. If you need to wash your hair every day, find a natural shampoo that specifically says it is safe to be used that often. If issues persist, see a dermatologist.

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