During National Travel & Tourism Week at the Orange County Convention Center, officials from Visit Orlando announced that the destination welcomed a record-breaking 76.7 million visitors in 2025, marking a 1.8% increase over the previous year and the highest visitation total in Orlando history.
And yes, Orlando magazine was there to get the scoop firsthand.
The new figures reinforce something Central Floridians already feel every day: Orlando’s tourism industry is not just rebounding, it is evolving into an even larger economic and cultural force. From theme parks and conventions to Michelin-starred dining, sporting events and expanding international air service, the region continues to widen its appeal far beyond the traditional family vacation.
Domestic travel drove much of the growth. Orlando welcomed 70.3 million domestic visitors in 2025, another all-time high and a 2.2 percent increase year over year. Florida residents themselves contributed to the momentum, with in-state visitation climbing 3.4 percent.
Still, Orlando remains overwhelmingly a destination for travelers coming from outside Florida. Overnight visitors represented roughly 70 percent of all domestic travelers, totaling 49.2 million people. That matters because overnight guests tend to spend more on hotels, restaurants, attractions and entertainment, creating a larger ripple effect across the local economy.
“National Travel & Tourism Week is the perfect time to announce our visitation numbers and recognize the people behind Orlando’s tourism success, which supports local businesses, creates jobs and sustains a quality of life rarely found in destinations of our size,” said Casandra Matej during the event.
Matej emphasized that visitation totals are only part of the story.
“Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year for the economic benefit of our community,” she said.