Courtesy Universal Orlando Resort
Just in time for Halloween, Universal Orlando Resort is casting a spell on visitors with a brand-new immersive experience that fans of Oz won’t want to miss. Beginning October 31, guests can step into the dazzling world of Wicked: For Good, the highly anticipated sequel to the hit Wicked film, inside Universal Studios Florida’s newly transformed retail location, Wicked: The Experience.
This isn’t your average souvenir shop. The reimagined space takes fans on an enchanting journey beyond the yellow brick road, with lush, cinematic design and stunning displays straight out of Oz. You’ll stroll through spellbinding spaces inspired by Shiz University and the glittering Emerald City, where exclusive film props, jaw-dropping costumes, and whimsical photo ops bring the story to life.
And of course, every good witch needs a little something fabulous to take home. The new Wicked: For Good merchandise collection is packed with Oz-inspired treasures, from cozy home goods and adorable plush toys to shimmering bag charms, accessories, and apparel fit for both “perfectly pink” Glinda fans and “positively emerald” Elphabas.
No Universal experience is complete without a sweet treat, and this one delivers some seriously “wicked good” indulgences. Stop by Schwab’s Pharmacy to sip on the Yellow Road Shake (a decadent blend of Dulce de Leche ice cream) or cool off with the Wizard’s Elixir Shake, a mint chocolate chip masterpiece worthy of the Emerald City itself.
Whether you’ve been following the Wicked story since Broadway or are gearing up for the epic conclusion on the big screen, Wicked: The Experience is your chance to step right into the magic.
Pro tip: Go early to beat the crowds, and don’t forget your camera. After all, opportunities to pose in the Emerald City don’t come around every day.