Taking a cue from Orlando’s flourishing food truck scene, two local fashionistas have taken their racks on the road via mobile boutiques packed with everything from quirky décor to vintage dresses. Mark Baratelli, creator of The Food Truck Bazaar, is excited to have fashion trucks join his party. “The ability to pick up and move to an event, to a parking lot, to a new city is so valuable,” Baratelli says. “What will get mobile retail up and running is good, solid business people with strong ideas.” And these two women are getting the trend off to a good start.
Blue Betty
In a blue 1966 Scotty Gaucho camper rehabilitated with a shabby chic flair, Carey Ferrante brings her handpicked collection of artisan jewelry, resuscitated collectibles and a whimsical assortment of random finds to festivals, food truck events and art shows across Central Florida. “I like to have enough of a variety so there is something for everyone,” says Ferrante, who showcases her “anything that’s old and cool” collection of clothing, accessories and up-cycled décor items inside the camper. “People want an experience when they shop. Part of the delight I have with Blue Betty is watching people’s eyes light up when they see something no one else has.”
blue-betty.com
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FAB FINDS: Hand painted belt buckles, $29-$32; embellished vintage hair pins, $3.50; vintage typewriter bracelet, $52. |
Lollipops & Pistols founder Kristin Christensen offers more than 200 vintage items in her made-over delivery truck.
Lollipops & Pistols
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FAB FINDS: 1960s floral dress, $38; vintage cat eye black sunglasses, $50; 1980s men’s golf shoes $40. |