THE FACES OF
ACCOUNTING

L to R: Priscilla Delgado, Audit Partner | Justin Cabral, Audit Partner | Renee C. Varga, Tax Partner
Ric Perez, Tax Partner | Joe Krusick, Audit Partner | Rachel Brouwer, Tax Partner
Bob Marchewka, Tax Partner | Cori Novinich, COO, Partner | Rich Cassidy, Audit Partner
Angela Harr, Tax Partner | Sitting: W. Ed Moss Jr., CEO

Moss Krusick & Associates

MKA Advisory, a trusted accounting and advisory fi rm serving Central Florida for over three decades, partnered with a national private equity group F3 Partners last year, marking a bold move to scale strategically across the United States. MKA is now part of a powerhouse organization that began by merging with 4 other firms with locations in – Salt Lake City, Los Angeles, Tacoma, Denver and Charlotte.

Revenues are approaching $225 million, making the newly formed firm one of the Top 50 in the country. At the forefront of this momentum is Ed Moss, MKA’s Founding Partner, who now serves as CEO of the Southeast Region, sits on the Board of Directors, and has taken on the pivotal role of National Director of Acquisitions, tasked with leading the charge with F3 Partners in identifying and integrating fi rms that align with the group’s vision and values, while maintaining the local culture and client service.

What sets MKA apart is not just its size or reach – but its culture. The firm’s growth pipeline is built around finding partners who share its commitment to excellence, collaboration, and specialization in key niche markets. This focus ensures that expansion doesn’t just mean getting bigger – it means getting better, together.

“We’re not interested in growth for growth’s sake,” said Ed Moss. “We’re building a national firm where local relationships, specialized expertise, and a strong culture drive everything we do.” This philosophy is already earning MKA recognition. For three consecutive years, MKA has been named on the Best of Orlando list by Orlando Magazine and Top Work Places for twelve years by the Orlando Sentinel, a reflection of its deep roots in the community, dedication to client success, and family oriented culture.

MKA chose F3 Partners as their equity partner based on the internal culture at F3 of helping family businesses. This momentum enabled MKA and Ed Moss, CEO to reach the pinnacle of success by becoming an integral part of a newly formed national fi rm, while continuing to serve local clients with the same passion and personal attention that has defined MKA for decades.

As MKA Advisory continues to expand under this new structure, clients and partners alike can expect the same level of integrity, insight, and innovation – now amplified by a national network committed to doing things differently.

501 S. New York Ave., Suite 100, Winter Park, FL 32789 | 407-644-5811 | mosskrusick.com