Awash in Color

Tradition and today’s trends tie the knot with watercolor designs to match any wedding style.



Roberto Gonzalez

For your guests, the invitation is their first glimpse of the character of your wedding. Invite them to meet the personality you and your fiancé have chosen for the big day with watercolor, a timeless and versatile medium. Though it’s a traditional technique, recent watercolor designs have opened the envelope to a world of possibilities to accommodate any wedding color palette or theme.

“Watercolor is such a classic look, but design trends are cyclical, and we’re regularly taking an established style and putting a new spin on it,” says Isabel Davis, founder and chief doodler for 9th Letter Press in Winter Park. Davis’ understated design with a monochromatic wash represents one of the new spins she mentions. The single pop of color enlivens the paper’s texture with visible brush strokes, creating an unobtrusive embellishment to the text.

And while floral designs are a mainstay of wedding invitations, with watercolor there’s room to refresh convention. For instance, try a vibrant flower focal piece with varying depths of tone and color to match the season—light and bright in spring and summer, warm and rich for fall and winter weddings. 

The fluidity of the medium lends itself to choosing a soft and subtle accent feature. When those details are hand-painted, no two invitations in the suite are alike, and each guest receives a one-of-a-kind piece of stationery.

Many local shops have a designer on staff who will draft the invitations from scratch and, in most cases, print, paint, and assemble the final product. Cost varies depending on the type of paper, intricacy of design, and whether or not the invitations are hand-painted or digitized and printed. However, online stores offer an alternative option with modifiable templates in assorted styles. Regardless of which route you choose, a classic, colorful watercolor design will brighten any wedding stationery suite.

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