Waiting for a Sign




Mike Boslet

Q: Now that Hostess Brands has gone out of business, what will happen to the bakery’s Merita Bread sign?

 

A: The heavenly smell of baking bread is no more. But the towering neon treasure that for half a century has been a beacon for I-4 travelers west of downtown seems safe, at least for a while. The focus now is on breaking down equipment and operations at the closed plant, which could take up to a year, so the sign is “way down the laundry list,’’ says Doug Kirkland, regional manager for Hostess. It’s possible another company could buy the plant and start baking bread again—even Merita bread if the purchaser also acquires the rights to the brand, Kirkland says.
The neon icon—actually two signs, each facing in a different direction—likely would qualify for landmark sign status under a city program, says Richard Forbes, Orlando’s historic preservation officer. (The Plaza Theatre’s rotating spire and the neon cross at the Orlando Rescue Mission are two signs that have attained landmark status.) But the owner has to apply for the designation, and it only ensures that the sign be kept in its original form and in working order as long as it’s up—the owner can still take the sign down. Another city program offers more protection, but the approval process is more complex.
The Charles Hosmer Morse Museum of American Art, which has rescued and restored dozens of iconic signs and preserves them in a huge warehouse, is keeping an eye on the Merita sign, in case its services are needed. “It’s a great sign,’’ says director Laurence Ruggiero, a sentiment echoed by Kirkland and Forbes. “And it’s filled with a local sense of place.’’
Here’s an idea: Convert the bakery into lofts and make it the place to live in Orlando. Answer Man would gladly be the first tenant in…The Merita.

Q: Why do the performing arts center under construction downtown and the restored power plant along Lake Ivanhoe have the same name?

 

A: The renovated Orlando Utilities Commission building, which houses the practice and training facilities for the Orlando Ballet, is the Dr. Phillips Center for Performing Arts. The arts haven going up across from city hall is the Dr. Phillips Center for the Performing Arts. Dr. Phillips Charities has been instrumental in the creation of both venues, giving $1 million to help refurbish the Ivanhoe location (which opened in 1992), and $25 million to jump-start the new arts center.
But alas, the public could be confused once the downtown center opens in 2014. So, working with OUC, the Dr. Phillips organization plans to change the name of the Ivanhoe center “to recognize both the financial commitment of Dr. Phillips Charities and the historical importance of the building to OUC,’’ says Robert Mellen III, CEO of the philanthropic group.  No word yet on the timetable or what the venerable old center’s new name will be. 

Edit Module
Want to read the whole issue? Download and read this issue and others on Magzter.

Add your comment:
Edit Module Edit ModuleShow Tags
Edit ModuleShow TagsEdit ModuleShow Tags

Guides & Resources

2017 Premier Veterinarians

The 2017 Pet Guide: Pet Resource Guide

Here are some of the places you can go in Central Florida when you need supplies, products and services for your best friends.

Premier Realtors 2017

Let Orlando's best realtors help you find your dream home!

Orlando's Best Lawyers 2017

Our annual list includes hundreds of Orlando-area attorneys in dozens of areas of practice.

Orlando's Top Dentists of 2017

Our annual list featuring 224 of the area's finest dental professionals.

Guide to Private Schools 2017

Our searchable annual database will help you chart an educational course for your family.

2016 Premier Doctors

Our annual list of over 500 doctors.
Edit ModuleShow Tags Edit ModuleShow Tags

MoreRecent Blog Posts

Meeting With Fashion

Orlando magazine writer Maddy Zollo Rusbosin talks with Stacee Michelle, wardrobe stylist and fashion correspondent.

Weekend Happenings Sep 22 to 24

Know what's happening in and around Orlando for the weekend.

Balm After the Storm

Call us captivated by a stellar 'La Mancha' at Shakespeare Theater and an intriguing art exhibit at OMA.

Decorating for Kids with Nature and Blue Hues

Houzz Study Shows Kids Love Nature Themes and the Blue Bedrooms.

Weekend Happenings Sep 15 to 17

Know what's happening in and around Orlando for the weekend.
Edit Module