Spotlight: Breaking Hangovers

Orlando native’s product gaining more traction.



B4 creator John Mansour

Courtesy B4

John Mansour is not a big drinker. The Orlando pharmacist who created B4, a drink designed to protect the body from the negative side effects of drinking alcohol—namely a hangover—says he developed the product with health in mind.

Four years ago, an acquaintance named Dave Larue, an alcohol industry veteran who did a lot of entertaining for work, asked Mansour if he could make him a hangover remedy. Mansour was intrigued.

“He wasn’t a college kid getting hammered. He was a professional having an entertainment amount of drinks, and he wanted to wake up feeling good,” Mansour says of his now-partner at DrinkB4. “I was, just honestly, really curious. Why can we have one drink and be fine, but not five?”

Mansour found that essential nutrients in the body were being depleted as it processed alcohol. He cooked vitamins, antioxidants and herbs in a lab—formerly his dining room—and gave each batch to Larue in Mason jars to drink and pass out to work associates for research.

“It looked like Breaking Bad a little bit,” Mansour says of his home. “Luckily my wife didn’t kill me, but she was little perturbed.”

Research and development lasted two years, and the drink was tested on about 1,000 people.

“We feel very confident that if taken as prescribed, not only will you wake up feeling good the next day, you’re actually protecting your liver, the kidneys, the intestines and the rest of the body because it will process the alcohol out,” Mansour says.

The drink should be consumed within one hour of drinking alcohol, and more than one is recommended for “a big night out.” B4 is not a hangover cure, Mansour says, but rather a protective measure.

B4 launched in ABC Fine Wine & Spirits throughout Florida two years ago and recently in Total Wine & More stores in Florida, California and Texas. Now it’s sold in 15 states and hit Publix Super Markets’ shelves in Florida last month. Mansour estimates they’ve sold 1 million cans. drinkb4.com

Edit Module
Want to read the whole issue? Download and read this issue and others on Magzter.

Add your comment:
Edit Module Edit ModuleShow Tags
Edit ModuleShow TagsEdit ModuleShow Tags

Guides & Resources

Top Doctors 2018

The Annual List of the Top Doctors in Orlando.

Best Doctors 2018

The Annual List of the Best Doctors in Orlando.

Orlando's Top Chiropractors of 2018

Check out our 2018 list of some of the best chiropractors in the Orlando area.

2018 Premier Veterinarians

The 2018 Pet Guide: Pet Resource Guide

Here are some of the places you can go in Central Florida when you need supplies, products and services for your best friends.

Premier Realtors 2018

Let Orlando's best realtors help you find your dream home!

Orlando's Best Lawyers 2018

Our annual list includes hundreds of Orlando-area attorneys in dozens of areas of practice.
Edit ModuleShow Tags Edit ModuleShow Tags

MoreRecent Blog Posts

Second-Hand Santa

Harry Pecunia Jr. wants to top the 2,300 toys collected last year for kids less fortunate. Can you help?

Ultimate Cure Bowl Experience Sweepstakes

Enter today to win the ultimate bowl experience for you and three of your friends!

Kid Kontributor of the Month - Jake's Journey, Part 3

Read about Jake's Journey from the launch of Kid Kontributor of the Month "to infinity and beyond!"

Kid Kontributor of the Month - Jake's Journey, Part 2

Read about Jake's Journey from the launch of Kid Kontributor of the Month "to infinity and beyond!"

Kid Kontributor of the Month - Jake's Journey, Part 1

Read about Jake's Journey from the launch of Kid Kontributor of the Month "to infinity and beyond!"
Edit Module