Intimate Altruism


Denise Johnson opens her heart as her lingerie store closes. 

Denise Johnson
Denise Johnson on the last day
of business in her store, The
Lingerie Collection 

Not a dime changed hands on the last day of business at Denise Johnson’s lingerie store. But then her “Closeout With a Cause” wasn’t about hearing the cha-ching of the cash register. It was about allowing women served by five Central Florida nonprofits to indulge themselves and forget their troubles, if only for a day.

The fine intimates Johnson had sold for a decade at The Lingerie Collection in Winter Park had each typically fetched $40 to $100—and up. But on the shop’s final day in late June, 32 women from Compassionate Hands & Hearts Breast Cancer Outreach, Dress for Success Greater Orlando, the Ronald McDonald House, Options! and The BETA Center helped themselves for free.

“These are women who need a little TLC, a little distraction,” said Johnson of the closeout clientele, who ranged from breast cancer survivors to women looking for employment.

For the last two years, Johnson, 46, had struggled with the idea of closing her Morse Boulevard store to concentrate on her online boutique. In the end, the faltering economy helped her decide.

She chose to give away $16,000 worth of chic bras, panties, camisoles and PJs as a way to say thank you to the community that helped launch her career as an entrepreneur. 

“When I close my store,” she said, “I want to close the door with a smile on my face and a happy heart.”

Edit Module
Want to read the whole issue? Download and read this issue and others on Magzter.

Add your comment:
Edit Module Edit ModuleShow Tags Edit ModuleShow TagsEdit ModuleShow Tags

Guides & Resources

Ask a Vet 2015

Local vets answer some important questions about your pets.

Premier Veterinarians 2015

Check out our searchable 2015 list of some of the best vets in the Orlando area.

Choosing a Graduate School

Programs at UCF and Rollins College

Top Vets 2014

Check out our searchable 2014 list of some of the best vets in Orange and Seminole counties.

Premier Realtors

Let Orlando's best realtors help you find your dream home!

Wedding Resource Guide

Find the best wedding vendors in Orlando.

Summer Getaways 2015

Summer is finally on its way and now is the perfect time to plan your getaway. Check out some of these great deals and special destinations just a short drive from Orlando.

Shattering Myths of Better Business Bureau

Edit ModuleShow Tags Edit ModuleShow Tags

MoreRecent Blog Posts

Weekend Happenings in Orlando October 2 to 4

Find the best events in and around Orlando for the weekend.

Halloween at the Parks

Orlando's theme parks go all out for Halloween

Arts Beat: Peace Offerings

The Global Peace Film Festival is screening 57 new movies at three locations through Oct. 4.

Weekend Happenings in Orlando September 25 to 27

Find the best events in and around Orlando for the weekend.

Arts Beat: Lady of the House

Dee Roscioli's sendups of showbiz goddesses turn the "Spamalot'' silliness up a notch.
Edit Module