Brooke Shields, Tupperware Lady


The actress can’t contain herself in her role as a brand spokeswoman. 

She’s been a castaway in The Blue Lagoon, a journalist on Suddenly Susan, a child prostitute in Pretty Baby and a movie mogul on Lipstick Jungle.

But for Brooke Shields, her latest role as a Tupperware spokeswoman may be the biggest stretch yet.

It was that real-life role that brought the 43-year-old actress to Orlando in August to speak to more than 3,000 Tupperware Brands sales reps from across the United States. Her talk was part of the 54th edition of Jubilee, the locally based company’s annual wingding to train, motivate and perhaps even burp the troops.

“You are changing the face of the world,” she grandly told the Tupperware faithful assembled at Rosen Shingle Creek resort, “by connecting with women every single day—one bowl at a time.” The mostly female crowd responded, as if on cue, with wild cheers and a standing ovation.

With her long, chestnut hair, white blouse and charcoal-gray skirt, Shields looked chic but approachable. Although she’d been on the go since 4 a.m. that Saturday, she seemed almost fresh enough to have just popped out of one of the company’s FridgeSmart containers as she settled in, around 2 p.m., for an intimate chat about Radiance, the new two-tone Tupperware collection she’d helped to name and design.

It seemed odd that this glamour girl—who has been world-famous since childhood and has led a conspicuously unconventional life—had become the public face of a company that seeks to appeal to the average harried homemaker.

“There’s an irony in it; it seems almost contradictory,” admitted the noted beauty, a mother of two young daughters and author of Down Came the Rain, which chronicles her struggle with postpartum depression. “But there were things that I went through that were universal problems.”

Besides, Shields pointed out that she had attended two Tupperware parties before the company came calling—one in Idaho and one in Los Angeles.

“They started to become kitsch-cool again,” she said of the parties, with a smile and lift of one of her trademark eyebrows. And not only does she use the product, so does the character she plays on Lipstick Jungle.

“I told our prop department: Bring anything else other than that, I’m not touchin’ it!”

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